The marketing industry has changed significantly since Marketing Week launched its Career and Salary Survey in 1998, but when it comes to the best (and worst) paid sectors and equal pay, the results are fairly consistent.
From the charming JR Hartley to Cadbury’s iconic gorilla, we look back through five decades of marketing to find consumers’ most loved campaigns.
In may be a contradiction, but as we celebrate Marketing Week’s 40th birthday, it’s fair to say everything and nothing has changed. One thing is for sure, though, marketing will be as critical in the future as it is right now.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Nissan’s head of customer experience loves to solve a puzzle whether that’s navigating Covid-19 or communicating the complexity of electric vehicles.
Brands that ignore the small signs customers are unhappy will soon feel the financial impacts if they don’t respond.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.