A new ad campaign for Bulmer’s Strongbow cider, starring Johnny Vaughan, breaks on May 25. The commercial is Strongbow’s first through GGT, which won the 6m account from J Walter Thompson earlier in the year (MW January 29). The campaign features Vaughan, presenter of Channel 4’s Big Breakfast, getting the most from life, with minimum effort. The ads carry the strapline ‘Strongbow – Live to Loaf’ and continue to feature the Strongbow arrows. Media plan-ning is through Unity and buying through MindShare. Sarah Heynen, Bulmer’s marketing manager, com-ments: ‘We are aiming to broaden the brand’s appeal to the 18- to 24-year-old market and push Strongbow into the top ten long drinks brands.’
Health and sustainability are the key focus of Innocent’s ‘Little Drinks, Big Dreams’ campaign, as group marketing director, Kirsty Hunter, says it is more important than ever to highlight best practice.
Marketers are equally keen to move jobs, new research reveals, as career expectations change to reflect the fundamental shifts brought about by the pandemic.
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The Anyday range has been described as a “critical element” in the retailer’s £800m turnaround strategy, as it looks to appeal to a broader group of shoppers with competitive prices.