Leadership summit
Marketing Week launches effectiveness event series
Marketing Week ReportersThe Currency of Effectiveness will feature speakers such as Mark Ritson, NatWest CMO Margaret Jobling, Dr Grace Kite and SAS CMO Jennifer Chase on how to define, deliver and measure great effectiveness.
How Riot Games topped the Netflix charts by bringing fantasy into reality
Marketing Week ReportersThe video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
Bottling the buzz: How to optimise influencer marketing spend through mobile messaging
Marketing Week PartnerFashion brands have gone ‘all in’ on influencer engagement. But while ever-closer partnerships offer a highly effective way of reaching younger audiences, what happens when they miss the post on social media?
Tackling ‘muscle memory’: Brands in new categories on disrupting norms to grow
Niamh CarrollBrands in emerging categories often have to be disruptive in how they approach product, price and place to create value in unchartered territory.
Attention is advertising’s currency, let’s agree on its value
Sorin PatilinetAttention is key to understanding the effectiveness of media and creative, but we need a standardised definition and methods for measuring it.
‘You can’t be hands off the wheel’: Is brand safety a ‘shared issue’?
Grace GollaschWith concerns over brand safety on social media and in programmatic advertising re-emerging, are brands, platforms or third parties responsible?
Brand investment crucial to women’s football development, say fans
Molly InnesA study by Visa, UEFA’s women’s football sponsor, has found 70% of fans believe brands help boost the visibility of women’s football, and 67% say brands are essential to its development.