TikTok is a social media platform that allows users to create and share short-form videos spanning genres like dance, comedy, and education with a duration of less than five minutes. TikTok is available in over 150 markets and 75 languages. The platform is known for its addictive scrolling feed, unique filters and trending videos. It […]
The Currency of Effectiveness will feature speakers such as Mark Ritson, NatWest CMO Margaret Jobling, Dr Grace Kite and SAS CMO Jennifer Chase on how to define, deliver and measure great effectiveness.
Samsung’s ‘Curious Cats’ ad is the only non-festive themed campaign to feature in 2022’s top 10, according to effectiveness firm System1.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From unpicking what purpose means to P&G’s quest for “product superiority”, it’s been a busy week. Here is my take.
Marketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
The dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Brands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.