RNIB appoints Watson Phillips Norman
The Royal National Institute for the Blind has appointed Watson Phillips Norman to handle its direct marketing account. Specialist agency Whitewater was the incumbent.
The Royal National Institute for the Blind has appointed Watson Phillips Norman to handle its direct marketing account. Specialist agency Whitewater was the incumbent.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
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