RNLI, the lifeboat charity, is following up its current TV advertising with an online campaign created and planned by agency Proximity. The ads break in June.
Marks & Spencer’s latest trading statement published yesterday (Tuesday) showed a decline in like-for-like sales for the 13 weeks ending April 2 for clothing and home of 6.
A group of Scottish radio stations are in talks to form their own version of the Radio Advertising Bureau (RAB) in an effort to increase radio ad spend north of the border. The initiative is being driven by Real Radio Scotland managing director Billy Anderson. It is understood that the idea has been welcomed by […]
South-east London’s man-about-town and head of independent agency Iris, Ian Millner, is no stranger to setting his sights high. Millner has moved his agency of 150 staff (not bad from a standing start of zero five years ago) to offices in spitting distance of the Tate Modern – not that spitting is what the Iris […]
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?