The Direct Marketing Association (DMA) is yet to determine if it will replace head of interactive media Robert Dirskovski who has stepped down from the role.
The DMA is evaluating the future of its interactive division as part of an internal review into its future structure.
The body has temporarily placed Dirskovski’s portfolio, which includes driving policy on email, mobile, interactive TV and search, with Robert Keitch, the director for media channel development.
Dirskovski leaves the DMA tomorrow.
He said: “The DMA is having to work hard to maintain its position; our only revenues are from our members so we’re having to look very carefully at expenditure. However, I have no doubt that this area will be covered.”
Last year Dirskovski and the DMA worked with the IAB on developing best practice guidelines for the search industry, while he has also been instrumental in the development of the DMA’s Email Benchmarking report.
“That’s a piece of work that’s seen as very useful by agencies and the industry, and we’re now bring it out for mobile,” he added.
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