Robert Dirskovski steps down from role at DMA

The Direct Marketing Association (DMA) is yet to determine if it will replace head of interactive media Robert Dirskovski who has stepped down from the role.

The DMA is evaluating the future of its interactive division as part of an internal review into its future structure.

The body has temporarily placed Dirskovski’s portfolio, which includes driving policy on email, mobile, interactive TV and search, with Robert Keitch, the director for media channel development.

Dirskovski leaves the DMA tomorrow.

He said: “The DMA is having to work hard to maintain its position; our only revenues are from our members so we’re having to look very carefully at expenditure. However, I have no doubt that this area will be covered.”

Last year Dirskovski and the DMA worked with the IAB on developing best practice guidelines for the search industry, while he has also been instrumental in the development of the DMA’s Email Benchmarking report.

“That’s a piece of work that’s seen as very useful by agencies and the industry, and we’re now bring it out for mobile,” he added.

To visit the NMA website click here

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now