Robinsons to target mums and children
Bartle Bogle Hegarty uses wildlife to create first major TV campaign for Robinsons Be Natural squash range
Britvic is launching the first major TV marketing campaign in support of its new Robinsons Be Natural squash range.
The TV ad shows a “mother bird” – which was specially trained for the campaign – coming home to her human-like home.
The bird is seen walking around the small model house that was custom built for the ad and tidying it up. She then prepares tea, including glasses of Robinsons Be Natural, for her children who are about to come home.
The “Birdhouse” campaign, which was created by Bartle Bogle Hegarty, will also include press, online and in-store activity and launches on Thursday (April 30). Media is handled by Mindshare.
The new squash range, which launched in March under the umbrella Robinsons brand, aims to attract health conscious mothers. It does not contain any artificial preservatives or sweeteners and is made from natural ingredients.