Roche appoints Bates UK

Bates UK has been appointed to handle pharmaceutical company Roche’s £3.6m creative business, previously split between the agency and D’Arcy.

Bates UK has been appointed to handle pharmaceutical company Roche’s &£3.6m creative business, previously split between the agency and D’Arcy. The move follows the consolidation of Roche’s global advertising account, outside the US, into Bates. Publicis will handle the US brief.

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