Rocket picks up xfm planning brief
Rocket, PHD’s sister agency, is understood to have picked up a planning brief for Capital Radio Group’s ‘alternative’ station, Xfm. Its media is handled by Zenith Optimedia.
Rocket, PHD’s sister agency, is understood to have picked up a planning brief for Capital Radio Group’s ‘alternative’ station, Xfm. Its media is handled by Zenith Optimedia.
Sun Microsystems has appointed Starcom Worldwide as its lead partner for global media agency. Starcom will handle global account management as well as the global media account that it won last year (MW April 25, 2002).
Holmes Place marketing director Jeremy Tester has resigned his post and is to leave the fitness chain at the end of the year. He does not have a job to go to.
Marks & Spencer sports brand View From has become the official clothing sponsor of the HSBC World Match Play Championship. The golf championship starts this week at Wentworth, Surrey.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.