Rocket, PHD’s sister agency, is understood to have picked up a planning brief for Capital Radio Group’s ‘alternative’ station, Xfm. Its media is handled by Zenith Optimedia.
Sun Microsystems has appointed Starcom Worldwide as its lead partner for global media agency. Starcom will handle global account management as well as the global media account that it won last year (MW April 25, 2002).
Holmes Place marketing director Jeremy Tester has resigned his post and is to leave the fitness chain at the end of the year. He does not have a job to go to.
Marks & Spencer sports brand View From has become the official clothing sponsor of the HSBC World Match Play Championship. The golf championship starts this week at Wentworth, Surrey.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.