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Robin Terrell’s ascension to the top marketing job signals new priorities for Tesco

Sarah Vizard

Tesco’s latest management shake-up, which sees multichannel director Robin Terrell take over as marketing boss and former CMO Matt Atkinson leave, is of course prompted by the accounting scandal. However, is it also about chief executive Dave Lewis trying to draw a line under the company’s recent problems and simplify the UK management structure so it can react more quickly to changes in the grocery market.

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