When Littlewoods head of media services Tim Rogers drafted the advertising agency brief for his company’s retail division last week, he did so an exhausted man.
Rogers, a would-be record-breaker, is attempting to run seven marathons on seven different continents including Antarctica in the fastest time. The record stands at 168 days.
Rogers flew to New Zealand to complete the task, but on arrival discovered a cyclone had wiped out the course, some houses and presumably some sheep. Back to Blighty, brief-writing, he flew.
In a fortnight he’ll fly to New Zealand to end what he started before flying back to the UK to face ten agency pitches. Phew.
However, Roberts is not the reckless, athletic fool his schedule would have us believe. So far he has raised 45,000 for Comic Relief and the Cottage Homes and Weston Spirit charities with his globe-trotting endeavours.