Rogers races to meet the brief

When Littlewoods head of media services Tim Rogers drafted the advertising agency brief for his company’s retail division last week, he did so an exhausted man.

Rogers, a would-be record-breaker, is attempting to run seven marathons on seven different continents including Antarctica in the fastest time. The record stands at 168 days.

Rogers flew to New Zealand to complete the task, but on arrival discovered a cyclone had wiped out the course, some houses and presumably some sheep. Back to Blighty, brief-writing, he flew.

In a fortnight he’ll fly to New Zealand to end what he started before flying back to the UK to face ten agency pitches. Phew.

However, Roberts is not the reckless, athletic fool his schedule would have us believe. So far he has raised 45,000 for Comic Relief and the Cottage Homes and Weston Spirit charities with his globe-trotting endeavours.

Recommended

Faulds poised for 6m Direct Line

Marketing Week

Direct Line Financial Services is expected to appoint Faulds Advertising to its 6m creative account, after a final pitch this week, in which it is the sole participant. DMB&B Financial, the only other agency left on the shortlist, has not been invited to pitch again. The pitch list for the account, which comprises Direct Line’s […]

When is a guru a DM guru?

Marketing Week

I always wondered what it took to qualify for the designation “guru” in the direct marketing industry. Thank you Paul Lambert (MW April 29); now I know! Chris Ogilvie-Taylor Chief Guru Marsden Grant International London W1

Europe food trends hot up

Marketing Week

Further consolidation within the European food industry is inevitable, and will lead to a duopoly emerging in the more well-defined markets, according to two new reports. But Europe still has some way to go perhaps even 50 years before it matches the US, where most key markets are in the hands of two players. Richard […]