Investors Chronicle is unveiling a new logo to celebrate its 150th anniversary this year. This includes a new strapline: ‘150 Years of Trusted Advice and Tips’ from 8 January.
Diageo has hit back at the proposals in today’s Health Select Committee report that posits greater restrictions on alcohol pricing and promotion
Manfrotto, the professional camera accessories brand, has appointed Team Saatchi to develop its global branding strategy for 2010.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for brand diagnosis ahead of setting strategy to Premier Food’s investment in brand, it’s been a busy week. Here is my take.
Consumers are comparing brands across sectors more than ever, fuelling Ford’s appetite for innovation. This will become even more essential given the move to electric vehicles is a “huge brand switch moment”, says marketing boss Pete Zillig.
As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.
The algorithms of big tech firms favour big brands, meaning they are at an unfair advantage over their smaller competitors. But more meritocratic algorithms would be better for small businesses with a quality product and the economy.