Marketing knows that it has to deliver in the short term, even when campaigns are focused more on building customer loyalty and brand experience. So could a shift to new metrics help to prove that it is doing both, asks David Reed.
Investors Chronicle is unveiling a new logo to celebrate its 150th anniversary this year. This includes a new strapline: ‘150 Years of Trusted Advice and Tips’ from 8 January.
Diageo has hit back at the proposals in today’s Health Select Committee report that posits greater restrictions on alcohol pricing and promotion
Manfrotto, the professional camera accessories brand, has appointed Team Saatchi to develop its global branding strategy for 2010.
Inflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
Morrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the BBC’s brand plans to Oatly’s positioning, it’s been a busy week. Here is my take.
The line between real ads and copycats is being deliberately blurred, argues Gymbox’s brand and marketing director Rory McEntee.
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