There are 3 comments at the moment, we would love to hear your opinion too.

  1. Sharon Wright 30 Aug 2017

    Do influencers who are paid for these promotions have to declare this fact to their audience?
    Obviously in print an ‘advertorial’ piece would have to be labelled as such.

    • James Steadman 30 Aug 2017

      On most platforms, yes—and depending on advertising standards in their respective countries, this is necessary by law.

  2. Dax Callner 3 Sep 2017

    So…what’s the ROI of influencer marketing? Was hoping the article might answer the question in the headline.

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