Role models and retention: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to shout about what a career in marketing could offer to the next steps for Pret’s subscription offer, it’s been a busy week. Here is my take.
A force for good
“I didn’t really know what I do for a job now was even a job.” These are the words of Nico Morga Alden who has led marketing at luxury beauty brands including LVMH, Estée Lauder and Makeup by Mario, and is now the chief brand officer at razor scale-up Estrid.