Ronseal on why having an iconic slogan is a ‘marketer’s dream’
As the paint brand prepares for its TV sponsorship debut, European marketing boss Jane Ryder explains how she plans to use the ‘Does exactly what it says on the tin’ slogan to help engage a new generation of DIYers.
Created to de-mystify Ronseal’s range of paints and wood stains, the slogan ‘Does exactly what it says on the tin’ has been a core part of the brand ever since it launched in 1994.