Rovering full-stop wreaks havoc

The power of the press to play God with people’s lives has been drawn into sharp relief after an errant full-stop nearly wrecked the career of a leading ad man.

An article in Marketing Week (October 8) about management changes at Ammirati Puris Lintas included the following erroneous statement: “Strategic development director Gerald Kreinczes becomes vice-chairman and board account dir-ector of Rover. Mark Cadman be comes client services director.” It should have read: “Kreinczes becomes vice-chairman, and board account director of Rover Mark Cadman becomes client services director.”

Little difference, you may think, and who cares? But one of Kreinczes’ clients questioned how he would have time to fulfil all his duties. Kreinczes was forced to explain that it was just a typo and assured the worried client that Rover was still Cadman’s baby.

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