Angry Birds creator Rovio Mobile is to launch an animated multiplatform TV series this autumn. Read the full story here.
Facebook is right to highlight the influence that social media is having on marketing strategies (MWlinks.co.uk/FBPage). It is clear that social is quickly emerging as the killer outbound channel for driving customers to other acquisition avenues. Brands that can engage customers in social media by delivering relevant information in real time develop the ability to […]
Conference season is upon us once again. I have sat through far too many of these sessions where a guy in a suit explains why his brand strategy is perfect followed by a showreel of ads from his latest campaign. There is then a call out for questions, an embarrassing silence and then everyone shuffles off for a bad cup of coffee and a dodgy looking brownie.
Debranding: Why the world’s biggest companies are removing their brand names from their products, read the cover feature here “Nobody calls the Mini the BMW Mini even though it belongs to BMW. So why would we call ourselves RBS Coutts?” private banking firm Coutts talks about dropping the RBS branding Tony Cortizas, vice-president of marketing, […]
The dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Brands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Marketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
Leslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.