Rovio to launch Angry Birds multiplatform TV series
Angry Birds franchise to expand to connected TV.
Angry Birds creator Rovio Mobile is to launch an animated multiplatform TV series this autumn. Read the full story here.
Social media will be the killer channel, but first…
Webops TempFacebook is right to highlight the influence that social media is having on marketing strategies (MWlinks.co.uk/FBPage). It is clear that social is quickly emerging as the killer outbound channel for driving customers to other acquisition avenues. Brands that can engage customers in social media by delivering relevant information in real time develop the ability to […]
The three rules of brand management
Mark RitsonConference season is upon us once again. I have sat through far too many of these sessions where a guy in a suit explains why his brand strategy is perfect followed by a showreel of ads from his latest campaign. There is then a call out for questions, an embarrassing silence and then everyone shuffles off for a bad cup of coffee and a dodgy looking brownie.
Q&A: Tesco’s Sidonie Kingsmill
Josie AllchinDebranding: Why the world’s biggest companies are removing their brand names from their products, read the cover feature here “Nobody calls the Mini the BMW Mini even though it belongs to BMW. So why would we call ourselves RBS Coutts?” private banking firm Coutts talks about dropping the RBS branding Tony Cortizas, vice-president of marketing, […]
Grub Club wins £1m media investment from Sky’s sustainability ad fund
Molly InnesThe dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Is an inability to understand audiences holding back women’s sport?
Molly InnesBrands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Vote for your marketing campaign of 2023: Group stage
Marketing Week ReportersMarketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
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Peloton CMO departs after 11 months to take top marketing job at Verizon
Molly InnesLeslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.
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