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Thenetworkone takes on £25m Esselte brief

Marketing Week

Thenetworkone, which custom-builds international independent agency networks for clients, has won the global account for office supplies company Esselte. The business is worth more than &£25m. This is the first win for London-based thenetworkone and it will now line up independent creative agencies across dozens of territories to work on Esselte’s brands. Esselte, a US-based […]

FT’s appeal is somewhat weekend

Marketing Week

The Financial Times is exuberant about its new Weekend FT, with revamped sections and a review of the week – but it has already annoyed at least one media buyer with its eagerness to show off the new product. Paul Thomas of MindShare was away in the land of nod when his special-delivery FT arrived. […]

Independent to team up with Empire

Marketing Week

The Independent is teaming up with Empire magazine to produce a series of four film supplements to run on consecutive Saturdays from May 10. The initiative is supported by a &£300,000 TV and press campaign created by Walsh Trott Chick Smith.

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