Rowenta Perfect featuring Intra Stream
Rowenta, the electrical goods manufacturer, has launched the Rowenta Perfect, featuring Intra Stream, a system that forces pressurised steam into clothing to eliminate creases.
Rowenta, the electrical goods manufacturer, has launched the Rowenta Perfect, featuring Intra Stream, a system that forces pressurised steam into clothing to eliminate creases.
Thenetworkone, which custom-builds international independent agency networks for clients, has won the global account for office supplies company Esselte. The business is worth more than &£25m. This is the first win for London-based thenetworkone and it will now line up independent creative agencies across dozens of territories to work on Esselte’s brands. Esselte, a US-based […]
The Financial Times is exuberant about its new Weekend FT, with revamped sections and a review of the week – but it has already annoyed at least one media buyer with its eagerness to show off the new product. Paul Thomas of MindShare was away in the land of nod when his special-delivery FT arrived. […]
The Independent is teaming up with Empire magazine to produce a series of four film supplements to run on consecutive Saturdays from May 10. The initiative is supported by a &£300,000 TV and press campaign created by Walsh Trott Chick Smith.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.