Royal London, the UK’s second-largest mutual life assurance company, has appointed Simon Barwell as head of marketing of its retail business.
The Diary, renowned far and wide, receives a high volume of mail from all over the world – and particularly West Africa. Reader, you would be amazed at how many youngest sons and second wives of deposed African leaders are now resident in Abidjan, de facto capital of war-torn CÃ´te D’Ivoire. Many of these poor […]
Agency Assessments International and Billetts have formed an alliance that involves them pooling their resources to help advertisers manage their agency relationships and get the most from their media spending.
Companies across the UK have cut their planned growth in marketing spending to a record low, fuelled by fears about war with Iraq and a slowdown in consumer spending. Planned growth in marketing spending has fallen to 1.7 per cent from 2.4 per cent in winter last year. The latest Chartered Institute of Marketing’s (CIM) […]
From nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
We may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
Mark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.