Royal London appoints head of marketing

The Diary, renowned far and wide, receives a high volume of mail from all over the world – and particularly West Africa. Reader, you would be amazed at how many youngest sons and second wives of deposed African leaders are now resident in Abidjan, de facto capital of war-torn Côte D’Ivoire. Many of these poor […]

Agency Assessments International and Billetts have formed an alliance that involves them pooling their resources to help advertisers manage their agency relationships and get the most from their media spending.

Companies across the UK have cut their planned growth in marketing spending to a record low, fuelled by fears about war with Iraq and a slowdown in consumer spending. Planned growth in marketing spending has fallen to 1.7 per cent from 2.4 per cent in winter last year. The latest Chartered Institute of Marketing’s (CIM) […]