Royal Mail launches reassurance campaign

Royal Mail has launched a campaign aimed at reassuring customers concerned the disruption caused by the recent strikes will delay Christmas post.

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The press campaign, launched today (12 November), uses the strapline “delivering Christmas for you”.

The ad claims it is “now prepared for the busiest time of the year”, adding it is “ready to deliver” for online shoppers and Christmas card senders.

The Royal Mail also says the strikes meant it was not able to provide the “service you deserve and expect, despite making every effort to maintain deliveries”, adding it “has been working to resume our normal service” since the further strike action was called off last week.

Postal chiefs and the Communication Workers Union agreed last week to a “period of calm” with the CWU agreeing to shelve further industrial action until after Christmas at least.

The Royal Mail had postponed some of its planned marketing campaigns while the strike was ongoing.

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