Royal Mail set for charity mail-outs clash with TNT

NEWS2-TNT-VansRoyal Mail is facing competition from TNT Post for its direct marketing delivery service for charities.

Commercial rivals to Royal Mail have been hampered in the past in their efforts to attract charity-based business because only Royal Mail is VAT-exempt for charity mailings.

However, TNT Post has entered a partnership with print management company Brightsource which will enable it to handle mail on behalf of charities.

TNT Post will work with Brightsource’s downstream access postal service called Fastrack. TNT Post will collect and sort charity direct mail before handing it to Royal Mail for final mile delivery.

Fastrack launched in June 2006, and minimises exposure to VAT by integrating print and postal management. Under single supply VAT regulations, if a direct mail format is zero-rated then ancillary services, such as postage, can also be zero-rated if provided by the same supplier.

Brightsource will use TNT Post as an upstream mail carrier and use the company’s TNT Post Premier service, a two-day guaranteed solution for pre-sorted mail.

TNT Post chief executive Nick Wells says: “We are delighted that we will soon be carrying mail on behalf of some of the UK’s most highly regarded charities and third sector organisations.”

Brightsource says it is currently responsible for managing the production and delivery of one in seven UK fundraising mailings. It has worked with organisations such as Unicef, the British Heart Foundation and the RSPCA.

Separately, Royal Mail statistics revealed this week that the number of direct mail items sent by charities fell last year for the first time since it began recording data in 2004. Numbers dropped by 0.7% last year to 409 million mailings.

Recommended

Brunini leaves Group M and Universals BrandAmp

Marketing Week

BrandAmp, the Group M and Universal Music Group joint venture set up to develop music and brand partnerships, has parted company with chief executive Giulio Brunini. The BrandAmp team, which now numbers seven, will report to Group M chief executive Nick Theakstone. Brunini was previously marketing director for Yahoo! Italy and is also a former […]

News Corp appoints European chief operating officer

Marketing Week

News Corp has appointed Jan Koeppen to take the newly created role of chief operating officer, Europe & Asia. Koeppen (pictured) will work across News Corp’s businesses in the region, including pay TV, television, outdoor, newspapers and related digital assets. He will be responsible for finance, corporate development and operational improvement and reports to chairman […]

Bauer Media cookery mag Eat In prepares for launch

Marketing Week

Bauer Publishing is gearing up to launch a mass market paid-for monthly cookery magazine at the end of the month, with the a title Eat In, Marketing Week has learned. Bauer hopes the title, which has an initial print-run of 120,000, will tap into the growing numbers who are having dinner parties at home, and […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now