Royal & Sun Alliance picks Matrix

Royal & Sun Alliance has signed up start-up agency Matrix Sports Marketing to provide strategic advice on its commercial sponsorship activities.

Royal & Sun Alliance has signed up start-up agency Matrix Sports Marketing to provide strategic advice on its commercial sponsorship activities.

This marks the first appointment for Matrix, which was set up by former Octagon Marketing vice president John Perera in September.

Matrix will be reviewing all of the company’s sponsorship, currently worth more than &£1m per year. This includes some cricket events. The life insurance and pension company is also the official sponsor of the rules of golf and sponsors one day of the Cheltenham National Hunt Festival, including a novice hurdle on the day’s race card.

The company had strong sponsorship ties with Rugby in the past, and Perera hints that Rugby Union was something the company could be looking to associate itself with again.

The appointment was made by John Hymers, Royal & Sun Alliance’s marketing services manager, who says: “We need to ensure at all times that our sponsorship activities promote our brand in the most effective way, and that we are obtaining best value for money. Matrix will play a key role alongside us in evaluating our current portfolio as well as developing a programme for the future.”

Recommended

Osman takes key role at BBC marketing

Marketing Week

The BBC has appointed controller of press and publicity Sally Osman to the number two position in its marketing and communications division – head of communications. The appointment comes amid speculation that Osman is in line to take the division’s top job as director of marketing and communications when Matthew Bannister leaves the corporation in […]

Allied Domecq revamps Beefeater

Marketing Week

Allied Domecq is rebranding Beefeater Gin for the first time since it was launched in 1820, as part of an attempt to appeal to younger consumers. A new bottle design, featuring a transparent label and a slimmed-down, younger-looking Yeoman, will be rolled out in the US, Canada and the duty-free market in the New Year, […]

Comments

    Leave a comment