‘Royal wedding’ tops Google 2011 search term list
Google has released its most searched for terms in the UK for 2011 with the royal wedding, Kim Kardashian and a host of digital companies topping the charts. Read the full story here.
Google has released its most searched for terms in the UK for 2011 with the royal wedding, Kim Kardashian and a host of digital companies topping the charts. Read the full story here.
It was far from festive good cheer when BlackBerry maker RIM posted its results for the last quarter. As rain and snow battered the UK, RIM dealt its investors blow after blow: profit and revenue slumped 70% and 6% respectively in the three months to 26 November, sales estimates for the Christmas period are now […]
The Information Commissioner’s Office (ICO) is urging website owners to step up their efforts regarding cookie compliance to prepare for full rollout next year. Read full article here.
Ruth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.