Diageo appoints Nicola Mendelsohn to board to boost digital marketing expertise
Russell ParsonsDiageo has moved to bolster its board-level digital marketing expertise by appointing Facebook’s European boss Nicola Mendelsohn as a non-executive director.
Diageo says marketing effectiveness boosted by £72m efficiency drive
Russell ParsonsDiageo says it shaved £72m from its marketing budget by consolidating media buying and switching money to more efficient channels as it the company stepped up efforts to improve profitability.
Direct Line, KFC and Camelot win big at the Marketing Week Masters awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
Consumer confidence ‘derailed’ amid petrol and energy crises
Michaela JeffersonWith Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
Ikea on why agency relationships need consistency to thrive
Matthew ValentineA decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Why marketers should feed consumers’ ‘need for autonomy’
Matthew ValentineAddressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
Comments