Diageo appoints Nicola Mendelsohn to board to boost digital marketing expertiseRussell Parsons
Diageo has moved to bolster its board-level digital marketing expertise by appointing Facebook’s European boss Nicola Mendelsohn as a non-executive director.
Diageo says marketing effectiveness boosted by £72m efficiency driveRussell Parsons
Diageo says it shaved £72m from its marketing budget by consolidating media buying and switching money to more efficient channels as it the company stepped up efforts to improve profitability.
Dr Martens’ marketing misstep and combating burnout: Your Marketing WeekLucy Tesseras
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of burnout to Santander UK’s first B2B TV campaign, it’s been a busy week. Here is my take.
‘The story is ready to be told’: Santander launches first TV ad for B2B bankRachel Lawler
Santander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
What caused Diddy to turn on Diageo?Mark Ritson
After a successful and lucrative partnership on vodka brand Ciroc spanning more than 15 years, Sean Combs filed a law suit against Diageo this week, accusing the business of racism and neglect. Whatever the outcome, it looks like the end of the relationship.
Heinz launches first-ever global brand platformNiamh Carroll
Kraft Heinz is making its biggest-ever media investment behind the new platform, which is the first global campaign in Heinz’s 150-year history.