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Scottish Power nets deal with Cardiff City

Marketing Week

Scottish Power has teamed up with football club Cardiff City to offer gas and electricity to the club’s fans. This is the third in the series of affinity partnerships for the energy company. It already has partnerships with retailer Sainsbury’s (MW October 25, 2001) and Lloyds TSB bank (MW July 31, 2003) to sell its […]

Lastminute signs Ann Summers deal

Marketing Week

Lastminute.com has signed a deal with lingerie retailer Ann Summers for a promotion brokered by SP Partnerships. Lastminute will offer all Ann Summers customers free entry into a holiday prize draw, while the retailer will promote the offer in its 110 stores.

Coca-Cola GB to launch BPM energy drink in UK

Marketing Week

Coca-Cola Great Britain is to introduce the energy drink BPM to the UK in the summer, to take on rivals such as Lucozade Energy and Red Bull. BPM, which is a dance music acronym for “beats per minute”, was launched by Coca-Cola Ireland in February last year with a campaign fronted by Matthew Holbrook from […]

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