RPM3 has developed its first campaign for Artemis Fund managers. The humorous press campaign features the Artemis Profit Hunter and the elusive Lesser Spotted profit.
Scottish Power has teamed up with football club Cardiff City to offer gas and electricity to the club’s fans. This is the third in the series of affinity partnerships for the energy company. It already has partnerships with retailer Sainsbury’s (MW October 25, 2001) and Lloyds TSB bank (MW July 31, 2003) to sell its […]
Lastminute.com has signed a deal with lingerie retailer Ann Summers for a promotion brokered by SP Partnerships. Lastminute will offer all Ann Summers customers free entry into a holiday prize draw, while the retailer will promote the offer in its 110 stores.
Coca-Cola Great Britain is to introduce the energy drink BPM to the UK in the summer, to take on rivals such as Lucozade Energy and Red Bull. BPM, which is a dance music acronym for “beats per minute”, was launched by Coca-Cola Ireland in February last year with a campaign fronted by Matthew Holbrook from […]
Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.