RPM3 goes veggie as a Linda tribute

As people rush to erect showy memorials to the late Linda McCartney, everyone at RPM3, the agency which handles advertising for her meat-free food range – produced by McVitie’s Prepared Foods – has quietly voted to go veggie for a month in honour of her beliefs.

Managing director Paul Cowan, who became a vegetarian when Cowan Kemsley Taylor (now part of RPM3) won the account, is convinced that no-one will be tucking into a juicy steak on the sly.

He says: “We have even got rid of all the meat-flavoured crisps in the agency.”

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