RSPB restructures marketing

Conservation charity the RSPB is merging its fundraising and marketing teams following a major restructure at the charity aimed at reaching a wider audience.

RSPB at work

The UK headquartered international charity is currently recruiting for a combined fundraising and communications director role with a key task of aligning messaging and engaging with new communities using digital platforms such as social networks.

The restructure followed the charity’s decision to adopt a new mission to strengthen its contribution to promoting nature conservation as a whole. It plans to use “new” communications tools such as Twitter more effectively.

The move follows the 120-year-old charity’s launch of its “most ambitious” campaign, “Stepping up for nature” last year, in which it commits to a new strategic aim of creating a sustainable future for the planet, which both encapsulates and moves beyond its work protecting birds.

The campaign aligns the charity with the global coalition of governments, international corporations and NGOs who have signed up to stop the loss of biodiversity by 2020.

The move also follows the charity’s decision to partner with Tesco this year to improve its fundraising and campaign reach.

Chief executive Mike Clarke says the new fundraising and communications director will need to seek new alliances to hit the organisation’s new strategic aims.

“We need to build on the key strength we have in terms of our role as part of the conservation movement as a whole, it takes only a few steps from people thinking about the birds in their garden to how dependent they are to a sustainable planet,” he adds.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now