RTL appoints Gerhard Zeiler
RTL has appointed Gerhard Zeiler as its chief executive, to replace Didier Bellens who left last week.
RTL has appointed Gerhard Zeiler as its chief executive, to replace Didier Bellens who left last week.
Classic FM TV has appointed Interactive Digital Sales (IDS) to handle all advertising and commercial sales for the free-to-air channel, which will show ads from April. The channel, which launched on Sky TV last December, will take four minutes of advertising per hour. Julia Jordan, executive director of business strategy at IDS, will oversee the […]
EMAP Elan is revamping its More! magazine and shifting the title’s focus from the late teen market to readers in their early 20s, bringing it into direct competition with Condé Nast’s Glamour. The revamp will be supported by a &£3m marketing and advertising push.
Masterfoods is admitting defeat and scrapping low-fat rice snack brand Uncle Ben’s Rispinos, after being “thoroughly beaten” by category leader Quaker Snack-a-Jacks. Rispinos launched in 2000, backed by a &£1.2m television advertising campaign through D’Arcy. The product is available in three sweet flavours and three savoury. Masterfoods had hoped to capitalise on increased consumer interest […]
The craft and conditions to drive greater creative effectiveness were explored by experts at an event hosted by TV marketing body Thinkbox.
Zendesk is looking to move forward from its troubled takeover with a brand refresh and media investment which takes a forward-looking approach to tackling customer acquisition that puts mental availability high on the agenda.
Despite the challenging economic environment, a new report from Linkedin shows many B2B marketers are set for increased budgets, backed by finance peers who have greater faith in their ability to drive revenue.
Menezes, who was responsible for the creation of Johnnie Walker’s ‘Keep Walking’ slogan, was described as still a marketer ‘at heart’ with a passion for building great brands.
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