RTL has appointed Gerhard Zeiler as its chief executive, to replace Didier Bellens who left last week.
Classic FM TV has appointed Interactive Digital Sales (IDS) to handle all advertising and commercial sales for the free-to-air channel, which will show ads from April. The channel, which launched on Sky TV last December, will take four minutes of advertising per hour. Julia Jordan, executive director of business strategy at IDS, will oversee the […]
EMAP Elan is revamping its More! magazine and shifting the title’s focus from the late teen market to readers in their early 20s, bringing it into direct competition with Condé Nast’s Glamour. The revamp will be supported by a &£3m marketing and advertising push.
Masterfoods is admitting defeat and scrapping low-fat rice snack brand Uncle Ben’s Rispinos, after being “thoroughly beaten” by category leader Quaker Snack-a-Jacks. Rispinos launched in 2000, backed by a &£1.2m television advertising campaign through D’Arcy. The product is available in three sweet flavours and three savoury. Masterfoods had hoped to capitalise on increased consumer interest […]
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.