The Rugby Football League has signed up Gillette as the title sponsor of the 2004 Rugby League Tri-Nations competition between Great Britain, Australia and New Zealand, in a one-year, six figure deal. The Great Britain shirt will also be sponsored by Gillette.
American Airlines is to sponsor the Edward Hopper retrospective to be held at the Tate Modern. The exhibition opens on May 27.
Electrical goods company Helen of Troy is looking for a media agency to handle its &£1m planning and buying account, following the appointment of marketing chief Claire Kelly. As head of UK marketing, Kelly will help oversee the review of its media agency arrangements. She joins from pub and restaurant operator Mitchells & Butlers, where […]
Swedish Match is launching Styx, a brand of rolling papers aimed at 18- to 25-year-olds. The launch will be supported by online advertising and a sampling campaign.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.