Rugby Football League signs up Gillette

The Rugby Football League has signed up Gillette as the title sponsor of the 2004 Rugby League Tri-Nations competition between Great Britain, Australia and New Zealand, in a one-year, six figure deal. The Great Britain shirt will also be sponsored by Gillette.

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Helen of Troy seeks media buying agency

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Electrical goods company Helen of Troy is looking for a media agency to handle its &£1m planning and buying account, following the appointment of marketing chief Claire Kelly. As head of UK marketing, Kelly will help oversee the review of its media agency arrangements. She joins from pub and restaurant operator Mitchells & Butlers, where […]

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