Why brands should put telling truths at the heart of their marketingLeonie Roderick
Whether you’re a challenger brand or facing a cynical British public, truthful messaging should always be at the heart of your customer communications, according to marketers from Macmillan, TSB and EDF.
‘Apple Music has bland advertising and is playing it safe’ says DeezerThomas Hobbs
As it launches its first ever UK TV campaign, French music streaming brand Deezer says the “bland advertising” at its rival Apple Music plays into its hands and allows its new campaign to be disruptive.
Gant moves away from ‘scattered’ brand image and returns to its roots with global rebrandLeonie Roderick
Gant is hoping to make an emotional connection with consumers by going back to its American Ivy League roots as part of a global rebrand.
The Language of Effectiveness report 2023Charlotte Rogers
Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
Mars CEO: Attacks on brand purpose are ‘nonsense’Niamh Carroll
Dismissing its critics, Mars’s CEO believes brand purpose is an essential tool for “quality” companies in both talent acquisition and driving profit.
Steve Challouma returns to marketing as CMO of Birds Eye ownerLucy Tesseras
He takes on the CMO role at Nomad Foods after three years running Birds Eye’s UK and Ireland business.
Meta, John Lewis, Mars: Everything that matters this morningMarketing Week Reporters
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.