Whether you’re a challenger brand or facing a cynical British public, truthful messaging should always be at the heart of your customer communications, according to marketers from Macmillan, TSB and EDF.
As it launches its first ever UK TV campaign, French music streaming brand Deezer says the “bland advertising” at its rival Apple Music plays into its hands and allows its new campaign to be disruptive.
Gant is hoping to make an emotional connection with consumers by going back to its American Ivy League roots as part of a global rebrand.
We arm you with all the numbers you need to tackle the week ahead.
Marketers continue to believe that a lack of data and analytics is the biggest skills gap in their teams for the second year running. But with upskilling becoming rarer and recruitment still slow; a solution to the problem remains out of reach.
Having conditioned your agencies for deference, they now favour flattery over frankness. This harms your interests as much as it does theirs.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.