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Liquorice appointed by Archers Direct

Marketing Week

Liquorice has been appointed by Archers Direct, the direct-selling arm of Cosmos, to handle the tour operator’s direct mail and online offering. The new campaign will include direct-response press and television advertising.

HBoS puts pressure on rivals with current account launch

Marketing Week

Halifax Bank of Scotland (HBoS) is launching a current account called “Extras” to challenge its larger rivals. As part of a package of benefits, customers who open an account will be given free Green Flag roadside assistance and European travel insurance, as well as discounts on other insurance products for as long as the account […]

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