Runnacles bows out at troubled Jaguar

Beleaguered car marque loses global marketing chief as he opts for voluntary redundancy

Jaguar global marketing director Martin Runnacles has stepped down from the embattled luxury car company to take early retirement. He is being replaced by long-term Jaguar marketer Stephen Perrin, who moves from director of strategy.

Runnacle’s retirement follows a torrid time for the car manufacturer. The company was this week hauled before MPs to explain a radical restructure after heavy losses announced in September.

Ford, Jaguar’s owner, is making 1,150 redundancies across Jaguar’s business, including marketing, selling its Formula One team and is to halt car production at Jaguar’s historic Browns Lane factory in Coventry (MW September 23, 2004).

It is believed that Runnacles elected to take the voluntary redundancy package offered, despite attempts to persuade him to stay at the company. Jaguar chairman Joe Greenwell, a former marketer, this week said the company faced a perilous financial future and that its marketing strategy will change.

Runnacles was appointed to the top marketing job at Jaguar in 2002 (MW May 23, 2002) replacing Phil Cazaly. Runnacles was previously global marketing director for Rover, leaving that struggling British marque before its controversial disposal for &£10 by BMW in 1999 (MW April 1, 1999). Before that he had worked for BMW, Volvo and advertising agency J Walter Thompson.

Ford now intends to merge many of Jaguar’s back-office operations with British luxury marque Land Rover, which it also owns. Both brands use Rainey Kelly Campbell Roalfe/Y&R for their advertising – part of a global alignment with WPP Group agreed by Ford.

Recommended

M&C Saatchi launches Foster’s campaign

Marketing Week

M&C Saatchi is launching a campaign for Foster’s beer emphasising its ‘superior taste’. The ad features two Australians gazing out to sea across a deserted beach as they enjoy a glass of the lager. Media planning and buying is through Starcom MediaVest.

Domino’s Pizza has…

Marketing Week

Domino’s Pizza has launched its first celebrity-led television campaign to support the launch of its double-decker pizza, the Double Decadence. The ad, which breaks nationwide tomorrow (Thursday), shows a couple eating a Double Decadence pizza with a dramatic voiceover that describes the product. The camera then pans round to reveal a tuxedo-clad Leslie Nielsen in […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now