The Marketing Academy Foundation raises £18,000 from classic ad remakes
Russell ParsonsRecreations of iconic ads for Heineken, Oxo and Cadbury were among the winners in a challenge that raised £18,000 for The Marketing Academy Foundation.
Russell Parsons
A question of loyalty and reinventing WeWork: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the role of loyalty to WeWork’s repositioning and Facebook’s new CMO, it has been a busy week. Here is my take.
The best of Marketing Week at the Festival of Marketing
Russell ParsonsFrom 10 years of Mark Ritson to case studies in effectiveness, the Marketoonist on employing humour in ads to the inside track on Tesco and Patagonia’s brand strategy, here are some of the highlights of Marketing Week at the Festival of Marketing.
Brand strategy and distinctive assets: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
Casual dining crunch and the purpose of John Lewis: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Winning mentality and Christmas woes: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From effective marketing leadership to the Christmas conundrum, it’s been a busy week on marketingweek.com. Here is my take.
Caring capitalism and the return of a pariah brand: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the chances of a fairer society to the return of a pariah brand, it’s been a busy week.
Returning to the office and the role of creativity: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From returning to the office to the effectiveness of creativity, it’s been a busy week on marketingweek.com. Here is my take.
Profiting from purpose and focusing on strategy: Your Marketing Week
Russell ParsonsAt the end of the week I look back and offer a view on what the events of the past seven days mean for you and the industry. From brand activism to the golden recruitment opportunity, it’s been a busy week. Here’s my take.
Media opportunities and the toughest job in marketing: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories from this week, offering my view on what they mean for you and the industry. From the travails of the travel industry, to the challenge of maintaining momentum, it’s been a busy week. Here is my take.
Coca-Cola to the rescue and McDonald’s goes to war: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Coca-Cola and McDonald’s signalling a return to marketing, to the virtues of zero-based budgeting, it’s been a busy week on Marketingweek.com. Here is my take.
Budget cuts, shoestring marketing, Microsoft’s renaissance: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From marketers’ confidence to refocusing, it’s been a busy week. Here is my take.