At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From M&S Food’s focus on brand characters to David Wheldon’s OBE, it’s been a busy week. Here is my take.
One year on from becoming CMO, Sarah Franklin reflects on the opportunity afforded marketers during the pandemic, the importance of brand building and characters, and the launch of its Salesforce+ streaming service.
2021 has been a difficult year to read. The mood and sense of optimism dictated by lockdown and lockdown easing, and punctuated by supply chain issues, price pressure and economic capriciousness. All mixed with stolen moments of possibility and opportunity.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the unveiling of Marketing Week’s 2022 Agenda to Little Moons on the value of a diverse marketing mix, it’s been a busy week.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From Diageo’s plan to fuel growth to building diversity into insight, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From concerns hybrid working will impact creativity to Coca-Cola’s new agency model, DTC ambitions and Christmas ad, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From brands turning their attention to the climate crisis to the John Lewis Christmas ad demonstrating the power of brand storytelling, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating Direct Line’s Grand Prix success to Burger King admitting it has diluted its marketing firepower, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.