As we reveal Marketing Week’s 2022 Top 100 most effective marketers, it’s time to take stock and celebrate the achievements of some of the best marketers working in the UK today amid some of the most challenging times.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the UK brands’ stalling growth to Next’s CEO’s assertion that marketing spend is ‘not a decision made in the boardroom’, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From brands marking the Queen’s death to the need for socio-economic diversity in marketing, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From our Language of Effectiveness survey revealing how marketers blend brand and performance to 50 years of the Andrex puppy, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From our Language of Effectiveness survey results to Peloton’s business turnaround, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From brands mitigating the impact of rising costs by increasing investment in marketing to calls for a standard set of effectiveness metrics, it’s been a busy week. Here is my take.
After seeing donations tail off post-pandemic, Macmillan Cancer Support has been working to boost relevance, with its latest marketing activity – a three-part documentary series in partnership with Channel 4 – firmly focused on storytelling.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From declining confidence among consumers and marketers to brands signalling “encouraging” employment prospects, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From calls to standardise the definition of effectiveness to increasing marketers’ data literacy, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Boris Johnson’s resignation to the purpose of purpose, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.