Google CMO: There’s a massive business opportunity in getting D&I right
Russell ParsonsImproving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Russell Parsons
Business outcomes and memories not clicks: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
Marketing’s feel good factor and rebranding B2B: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From embracing marketing’s potential to rebranding B2B to “human to human”, it’s been a busy week. Here is my take.
B2B creative effectiveness and marketing being ‘hot right now’: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From B2B marketing competing on creativity to Cazoo’s switch from brand to performance, it’s been a busy week. Here is my take.
Brands in a crisis and thinking long term: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Superdrug’s response to the cost of living crisis to how SMEs tackle long-term brand building, it’s been a busy week. Here is my take.
Brand diagnosis and the cost of living crisis: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for brand diagnosis ahead of setting strategy to Premier Food’s investment in brand, it’s been a busy week. Here is my take.
Ageism and better pitches: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From tackling ageism in marketing to building better client-agency relationships, it’s been a busy week. Here is my take.
CMO tenure and marketing effectiveness: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for CMO succession planning to Direct Line’s focus on effectiveness over efficiency, it’s been a busy week. Here is my take.
Democratising marketing and Coca-Cola’s flagship store: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of our Opening Up campaign to make a career in marketing more accessible to Coca-Cola’s first London store, it’s been a busy week. Here is my take.
Marketers, put widening accessibility top of your to do list
Russell ParsonsMarketing Week’s Opening Up campaign is calling on the industry to put widening access to marketing careers top of the agenda. Recruiting differently to attract under represented groups into marketing will benefit the industry and your brand.
Rising prices and Sports Direct’s turnaround: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the success of Sports Direct’s brand building efforts to the need for energy firms to focus on customer experience, it’s been a busy week. Here is my take.
Marketing’s value and Bat-Signal tactics: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need to talk up marketing’s value to the story behind Channel 4’s ‘Superhumans’ success, it’s been a busy week. Here is my take.