Introducing the new Marketing Week
Russell ParsonsWelcome to the new-look Marketing Week, where we’ve made some changes to serve our purpose of helping you become a more effective marketer while reflecting the modern marketing landscape.
Russell Parsons
Russell Parsons: Proving the effectiveness of creativity is key to profitable marketing
Russell ParsonsIn the battle between effectiveness and efficiency, the role of creativity and how it can power profitable marketing is being lost.
Marketing Week Meets…Jan Gooding
Russell ParsonsJan Gooding is one the best known and highest regarded marketers in the UK. She tells Marketing Week editor Russell Parsons about her “career limiting” inability to keep quiet and the racism and sexism of 80s ad land.
Russell Parsons: When it comes to data, there’s too much emphasis on company and not enough on customer
Russell ParsonsWhile the introduction of GDPR a year ago was seen by many brands as the opportunity for a fresh start, for others it was the end of the journey rather than the beginning.
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‘It was a piece of magic’: How Levi’s ‘Laundrette’ ad led to an 800% sales boost
Russell ParsonsThe Inside Story: The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.
The Marketing Academy unveils its 2019 scholars
Russell ParsonsA total of 30 executives have been picked for the scholarship programme, which aims to prepare the next generation of marketers for leadership roles.
Marketing Week Meets…Rory Sutherland
Russell ParsonsThe advertising veteran and Ogilvy vice-chairman explains what needs to be done to propel marketing up the value chain, the folly of trying to apply science to marketing and the battle between effectiveness and efficiency.
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Russell Parsons: A memo to marketers everywhere, life doesn’t end at 50
Russell ParsonsAll too often marketers are still grouping those aged over 50 into a homogeneous group defined by their age but it is folly to fail to represent them.
Marketing Week Meets… Unilever CMO Keith Weed
Russell ParsonsIn a special edition of the podcast live in front of an audience at Marketing Week Live and ahead of his imminent retirement, Weed discusses his career and thoughts on the state of marketing in 2019.
Russell Parsons: Marketers need to remember good habits, not just forget bad ones
Russell ParsonsUnlearning inherited behaviour can be a challenge but given customers have changed brands and marketers must learn to change with them.
Marketing Week Meets… Facebook EMEA chief Nicola Mendelsohn
Russell ParsonsFacebook’s vice-president for EMEA tells Marketing Week how she coped when diagnosed with cancer, why more needs to be done to help women reach leadership positions and what Facebook needs to do to restore trust in its brand.
Marketing Week Meets…Burger King CMO Fernando Machado
Russell ParsonsBurger King’s celebrated CMO tells Marketing Week why the ‘great idea’ is everything in marketing, what the importance of having a challenger mindset is and why data-led companies don’t need marketers.