Your five-step guide to achieving greater influence and impact
Russell ParsonsThere is a looming crisis in marketing – fear over diminishing influence and lessening impact. There is, however, plenty marketers can do to address the situation.
Russell Parsons
Marketing Week Meets… Cindy Gallop
Russell ParsonsThe new episode of the Marketing Week Meets… podcast involves a conversation with consultant, entrepreneur and activist Cindy Gallop on ageism, reframing diversity and the future of the ad industry.
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True customer-centricity requires proper investment
Russell ParsonsMarketers often talk about their desire to be more customer-centric, but it won’t be achieved by cutting corners. Brands must invest both time and money to get it right.
Marketing Week Meets…Professor Scott Galloway
Russell ParsonsVocal NYU academic and author Scott Galloway talks to Marketing Week editor Russell Parsons about the pursuit of success and the threat of algorithms to marketing and society.
Introducing the new Marketing Week
Russell ParsonsWelcome to the new-look Marketing Week, where we’ve made some changes to serve our purpose of helping you become a more effective marketer while reflecting the modern marketing landscape.
Proving the effectiveness of creativity is key to profitable marketing
Russell ParsonsIn the battle between effectiveness and efficiency, the role of creativity and how it can power profitable marketing is being lost.
Marketing Week Meets…Jan Gooding
Russell ParsonsJan Gooding is one the best known and highest regarded marketers in the UK. She tells Marketing Week editor Russell Parsons about her “career limiting” inability to keep quiet and the racism and sexism of 80s ad land.
When it comes to data, there’s too much emphasis on company and not enough on customer
Russell ParsonsWhile the introduction of GDPR a year ago was seen by many brands as the opportunity for a fresh start, for others it was the end of the journey rather than the beginning.
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‘It was a piece of magic’: How Levi’s ‘Laundrette’ ad led to an 800% sales boost
Russell ParsonsThe Inside Story: The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.
Marketing Week Meets…Rory Sutherland
Russell ParsonsThe advertising veteran and Ogilvy vice-chairman explains what needs to be done to propel marketing up the value chain, the folly of trying to apply science to marketing and the battle between effectiveness and efficiency.
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A memo to marketers everywhere, life doesn’t end at 50
Russell ParsonsAll too often marketers are still grouping those aged over 50 into a homogeneous group defined by their age but it is folly to fail to represent them.
Marketing Week Meets… Unilever CMO Keith Weed
Russell ParsonsIn a special edition of the podcast live in front of an audience at Marketing Week Live and ahead of his imminent retirement, Weed discusses his career and thoughts on the state of marketing in 2019.