Google CMO: There’s a massive business opportunity in getting D&I right
Russell ParsonsImproving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Russell is the award-winning editor of the UK’s most prominent marketing title. He is responsible for leading Marketing Week’s content strategy across several platforms. Russell is also a trusted authority on marketing issues, delivering keynote speeches and hosting and appearing on panels at industry events. He first joined Marketing Week as a reporter in 2009. Russell won The Fiona Macpherson New Editor of the Year award in 2016, with the judges praising a “strong, consistent vision with fast and tangible impact”.
Improving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From embracing marketing’s potential to rebranding B2B to “human to human”, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From B2B marketing competing on creativity to Cazoo’s switch from brand to performance, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Superdrug’s response to the cost of living crisis to how SMEs tackle long-term brand building, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for brand diagnosis ahead of setting strategy to Premier Food’s investment in brand, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From tackling ageism in marketing to building better client-agency relationships, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for CMO succession planning to Direct Line’s focus on effectiveness over efficiency, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of our Opening Up campaign to make a career in marketing more accessible to Coca-Cola’s first London store, it’s been a busy week. Here is my take.
Marketing Week’s Opening Up campaign is calling on the industry to put widening access to marketing careers top of the agenda. Recruiting differently to attract under represented groups into marketing will benefit the industry and your brand.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the success of Sports Direct’s brand building efforts to the need for energy firms to focus on customer experience, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need to talk up marketing’s value to the story behind Channel 4’s ‘Superhumans’ success, it’s been a busy week. Here is my take.