At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of long tenures to the issue of age representation, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the importance of marketing expertise over sector experience to the value of proper brand diagnosis, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the need to merge brand and performance teams to the value of diagnosis, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the launch and collapse of the European Super League, to P&G’s top marketer firing himself every 18 months, it’s been a busy week. Here is my take.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Asos increasing marketing spend to Moonpig’s brand character revamp, it’s been a busy week. Here is my take.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Next’s decision to focus all marketing spend on online, to BlackBerry’s switch to cybersecurity, it’s been a busy week. Here is my take.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From marketers being brave in the context of innovation and advertising, to the need for brands to get their house in order before taking a stand on ethical matters, it’s been a busy week. Here is my take.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Hotel Chocolat’s smart use of first-party data to Nationwide’s focus on consistency, it’s been a busy week. Here is my take.