Marketers continue to see email as a highly effective marketing channel, second only to search in delivering ROI, yet they are dropping their investment in the channel and potentially risking the revenue it brings back.
Tesco has hired former Barclays CMO Michelle McEttrick as its new group brand director as the retailer continues to shake up its marketing department under new boss Dave Lewis.
There is a critical moment in all of our visionary marketers’ careers that has defined the way they think and influenced the strategic and creative direction their work has taken since.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.