Ryan Davies, Head of CRM at Mothercare, on the game changers in marketing
Ryan Davies, at Marketing Week Live 2015, discusses the game changers in marketing.
Ryan Davies, at Marketing Week Live 2015, discusses the game changers in marketing.
Marketers continue to see email as a highly effective marketing channel, second only to search in delivering ROI, yet they are dropping their investment in the channel and potentially risking the revenue it brings back.
Tesco has hired former Barclays CMO Michelle McEttrick as its new group brand director as the retailer continues to shake up its marketing department under new boss Dave Lewis.
There is a critical moment in all of our visionary marketers’ careers that has defined the way they think and influenced the strategic and creative direction their work has taken since.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.