Ryanair apooints Frame C to develop new advertising straplines
Ryanair has appointed Glasgow-based agency FrameC to develop new advertising straplines for the low-cost airline.
Ryanair has appointed Glasgow-based agency FrameC to develop new advertising straplines for the low-cost airline.
The Channel Tunnel promised great things for Britain’s tourist industry. But we don’t have much to offer tourists says Iain Murray.
Diet Coke’s new advertising campaign in the US features actors Kate Beckinsale and Adrien Brody and animated bubbles. The bubbles are also included in new packaging for the product.
Veteran leisure marketing chief Ken Johnston is to join computer games maker Codemasters as its worldwide marketing director. Johnston, who previously served as marketing director for the Whitbread-owned David Lloyd Leisure health club chain, will join Codemasters on June 1. Johnston has held the positions of marketing and sales director at holiday camp operator Butlin’s, […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?