Ryanair has appointed Glasgow-based agency FrameC to develop new advertising straplines for the low-cost airline.
The Channel Tunnel promised great things for Britain’s tourist industry. But we don’t have much to offer tourists says Iain Murray.
Diet Coke’s new advertising campaign in the US features actors Kate Beckinsale and Adrien Brody and animated bubbles. The bubbles are also included in new packaging for the product.
Veteran leisure marketing chief Ken Johnston is to join computer games maker Codemasters as its worldwide marketing director. Johnston, who previously served as marketing director for the Whitbread-owned David Lloyd Leisure health club chain, will join Codemasters on June 1. Johnston has held the positions of marketing and sales director at holiday camp operator Butlin’s, […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.