Ryanair has reported a dip in full-year profits for the first time, down to e228.5m (&£152m) from a pre-tax profit of e264.6m (&£176m) in 2003.
The Tour of Britain cycling race is searching for a number of sponsors before it returns to the UK for the first time in five years in September. The race is hoping to relaunch itself as the British equivalent of the Tour de France, which attracts millions of viewers worldwide. Before it was halted in […]
While sports clothing has become a highly lucrative market, retailers are vulnerable to the vagaries of fashion and could regret turning their backs on genuine athletes
Imagination seems to be in short supply at Coca-Cola and PepsiCo – especially where music preferences are concerned. It seems execs at the soft drinks giants are partial to the pounding rock of Freddie Mercury and the Queen team. Pepsi just ran a high-profile campaign featuring pop singers Pink, Beyoncé and Britney Spears singing Queen’s […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From The Gym Group’s rebrand to On The Beach’s campaign backlash lessons, it’s been a busy week. Here is my take.
In this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
Heineken launched hard seltzer Pure Piraña in Europe last year. However, a lack of familiarity among UK consumers is holding the category back, the firm’s UK marketing director says.
The latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.