Ryanair has reported a dip in full-year profits for the first time, down to e228.5m (&£152m) from a pre-tax profit of e264.6m (&£176m) in 2003.
The Tour of Britain cycling race is searching for a number of sponsors before it returns to the UK for the first time in five years in September. The race is hoping to relaunch itself as the British equivalent of the Tour de France, which attracts millions of viewers worldwide. Before it was halted in […]
While sports clothing has become a highly lucrative market, retailers are vulnerable to the vagaries of fashion and could regret turning their backs on genuine athletes
Imagination seems to be in short supply at Coca-Cola and PepsiCo – especially where music preferences are concerned. It seems execs at the soft drinks giants are partial to the pounding rock of Freddie Mercury and the Queen team. Pepsi just ran a high-profile campaign featuring pop singers Pink, Beyoncé and Britney Spears singing Queen’s […]
With Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.
The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.