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Revived Tour of Britain looks for sponsors

Marketing Week

The Tour of Britain cycling race is searching for a number of sponsors before it returns to the UK for the first time in five years in September. The race is hoping to relaunch itself as the British equivalent of the Tour de France, which attracts millions of viewers worldwide. Before it was halted in […]

Coca-Cola’s lack of imagination

Marketing Week

Imagination seems to be in short supply at Coca-Cola and PepsiCo – especially where music preferences are concerned. It seems execs at the soft drinks giants are partial to the pounding rock of Freddie Mercury and the Queen team. Pepsi just ran a high-profile campaign featuring pop singers Pink, Beyoncé and Britney Spears singing Queen’s […]

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