Ryvita enlists Couponstar

Ryvita has enlisted online coupon agency Couponstar as part of its launch campaign for its new lower-fat crisp range Limbos.

The deal means shoppers can get a 50 pence off coupon against a Ryvita Limbos multi-pack when they register online, promoted by coupon web offer network couponNet.

Ryvita launched its debut crisp product last October via a £2m TV advertising campaign fronted by TV personality Fern Britton. The campaign was followed by a new brand identity, unveiled in January, to emphasise the ‘honest goodness’ of its products.

The ads, created by Mortimer Whittaker O’Sullivan, features a race between Ryvita Limbos and its unhealthy competitors. It shows the new product winning the race and focuses on the fact that it contains “90% less fat than regular crisps”.

A Ryvita spokesperson says it is offering the coupon because it wanted to “offer consumers a little reward for deciding to adopt a healthier lifestyle.”

Couponstar other clients include Unilever, Nestle, Mars, and Colgate Palmolive.


Google row with PRS impacts UK YouTube users

Marketing Week

Google has blocked UK users from viewing music videos on YouTube after pulling out of negotiations with British music rights body PRS for Music. Google said PRS, which collects royalties for artists, was demanding too much for each video play, exceeding revenues YouTube said would be generated from placing ads around them. A YouTube statement […]


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