S2 Creative Solutions has developed the new Fuji digital products press campaign which carries the strapline ‘Loaded with Imagination’.
BBC Magazines has acquired independently published title Parentwise, signalling the launch of an “aggressive” acquisition strategy. The title will continue to be produced from its offices in Brixton, south London, and will be run by Parentwise managing director Pamela Janson-Smith. BBC Magazines deputy managing director Nicholas Brett says: “Parentwise is a strategic acquisition. It proclaims […]
Procter & Gamble has stripped Mediacom of its media planning business, consolidating the lion’s share of its Â£162m account into Zenith Optimedia following a review.
Attheraces, the horseracing media rights company which operates a digital TV channel and online, TV and telephone betting operations, has appointed Derek Wood as marketing director. Wood replaces Gavin Bisdee, who left the company in November (MW December 3, 2002) after launching the Attheraces brand in December 2001. Wood, who previously worked as a consultant […]
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With the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here