S2 Creative Solutions developed Fuji campaign
S2 Creative Solutions has developed the new Fuji digital products press campaign which carries the strapline ‘Loaded with Imagination’.
S2 Creative Solutions has developed the new Fuji digital products press campaign which carries the strapline ‘Loaded with Imagination’.
BBC Magazines has acquired independently published title Parentwise, signalling the launch of an “aggressive” acquisition strategy. The title will continue to be produced from its offices in Brixton, south London, and will be run by Parentwise managing director Pamela Janson-Smith. BBC Magazines deputy managing director Nicholas Brett says: “Parentwise is a strategic acquisition. It proclaims […]
Procter & Gamble has stripped Mediacom of its media planning business, consolidating the lion’s share of its £162m account into Zenith Optimedia following a review.
Attheraces, the horseracing media rights company which operates a digital TV channel and online, TV and telephone betting operations, has appointed Derek Wood as marketing director. Wood replaces Gavin Bisdee, who left the company in November (MW December 3, 2002) after launching the Attheraces brand in December 2001. Wood, who previously worked as a consultant […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?