S2 Creative Solutions has developed the new Fuji digital products press campaign which carries the strapline ‘Loaded with Imagination’.
BBC Magazines has acquired independently published title Parentwise, signalling the launch of an “aggressive” acquisition strategy. The title will continue to be produced from its offices in Brixton, south London, and will be run by Parentwise managing director Pamela Janson-Smith. BBC Magazines deputy managing director Nicholas Brett says: “Parentwise is a strategic acquisition. It proclaims […]
Procter & Gamble has stripped Mediacom of its media planning business, consolidating the lion’s share of its Â£162m account into Zenith Optimedia following a review.
Attheraces, the horseracing media rights company which operates a digital TV channel and online, TV and telephone betting operations, has appointed Derek Wood as marketing director. Wood replaces Gavin Bisdee, who left the company in November (MW December 3, 2002) after launching the Attheraces brand in December 2001. Wood, who previously worked as a consultant […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.