S2 Creative Solutions has developed the new Fuji digital products press campaign which carries the strapline ‘Loaded with Imagination’.
BBC Magazines has acquired independently published title Parentwise, signalling the launch of an “aggressive” acquisition strategy. The title will continue to be produced from its offices in Brixton, south London, and will be run by Parentwise managing director Pamela Janson-Smith. BBC Magazines deputy managing director Nicholas Brett says: “Parentwise is a strategic acquisition. It proclaims […]
Procter & Gamble has stripped Mediacom of its media planning business, consolidating the lion’s share of its Â£162m account into Zenith Optimedia following a review.
Attheraces, the horseracing media rights company which operates a digital TV channel and online, TV and telephone betting operations, has appointed Derek Wood as marketing director. Wood replaces Gavin Bisdee, who left the company in November (MW December 3, 2002) after launching the Attheraces brand in December 2001. Wood, who previously worked as a consultant […]
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the UK brands’ stalling growth to Next’s CEO’s assertion that marketing spend is ‘not a decision made in the boardroom’, it’s been a busy week. Here is my take.
By investing in media beyond Facebook and Instagram, shifting its messaging and moving towards integrated campaigns, Oddbox was able to boost brand awareness and salience, and achieve its best month for customer acquisition.
With so few people aged over 50 working in marketing, is it any wonder those in their later years – and particularly women – feel underrepresented in advertising? Marketers need to double down on audience research to truly understand this vast demographic.
Having boosted awareness, education is the necessary next step towards moving consumers down the funnel towards purchase intent, says marketing director Alex Pickering.