Saatchi & Saatchi has been appointed to handle the Greek National Tourist Office’s (GNTO) e20m (&£12.5m) global account. The account will be serviced by Team Saatchi in the UK.
The Saatchi-owned company pitched alongside Adel Saatchi & Saatchi, based in Athens. Adel will handle strategy and account management; Team Saatchi the creative work.
Saatchi pitched against Leo Burnett, Olympic DDB, BBDO, Project and ATP. The account was previously handled by a consortium consisting of Leo Burnett, Olympic DDB and BBDO.
Team Saatchi will develop a campaign to attract a wider range of tourists, beyond the stereotypical island-hopping backpacker. The initiative kicks off early next year and will highlight the fact that Greece is to host the 2004 Olympic Games. The drive will include press, poster and television work.
Team Saatchi chief executive Michael Parker says: “It’s a fantastic win. We are delighted to be working with the GNTO and to be helping it meet the very tough challenge faced by the tourist industry.”
Adel has already done work for the GNTO, while Team Saatchi has worked for the Malta Tourist Board.