Saatchi & Saatchi has created a £1m outdoor campaign for the Diageo-owned Archers Aqua brand. This will be followed by a TV campaign that will focus on the brand’s new ‘sassy’ positioning.
Saatchi & Saatchi has created a &£1m outdoor campaign for the Diageo-owned Archers Aqua brand. This will be followed by a TV campaign that will focus on the brand’s new ‘sassy’ positioning.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.