Saatchi wins £50m Dupont brief

Chemicals giant DuPont has handed Saatchi and Saatchi a £50m slice of its advertising and below-the-line business.

Chemicals giant DuPont has handed Saatchi and Saatchi a &£50m slice of its advertising and below-the-line business.

The work will run across Du-Pont’s pharmaceuticals, nutrition, health, and agricultural businesses. It will cover consumer and business-to-business advertising, as well as PR.

The agency has set up a new division to handle the account, called Saatchi and Saatchi Rowland Communications. The unit is a merger of Saatchi and Saatchi Business Communications, a full-service ad agency, and its PR unit, the Rowland Company.

Saatchi has worked on DuPont’s agricultural business since 1996, but the rest of the business is a consolidation of accounts from a variety of other agencies around the world.

DuPont executive vice-president and chief operating officer Kurt Landgraf says the move is part of the company’s drive to “align global strategies and marketing support through an integrated resource”.

Saatchi chief executive Kevin Roberts adds: “We will be applying the full resources of our new network to deliver the client’s needs in all critical areas.”

The move marks another stage in the consolidation of DuPont’s advertising. Last December, it handed Saatchi its &£20m worldwide Lycra account, and in January this year it appointed McCann-Erickson to its &£31m global corporate account.

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