SABMiller has promoted its European marketing director Chris Taylor to the new position of group international brand director. He will be responsible for the brewer’s brand portfolio including Peroni Nastro Azzurro, Pilsner Urquell and Grolsch.
Taylor, who will report to marketing director Nick Fell, was international brand director for Peroni since its launch three years ago and oversaw the subsequent roll out in 15 markets around the world.
Fell says: “The appointment of Chris Taylor to this newly created role will ensure closer coordination across our international brands in the global marketplace and more effective sharing of best practice and systems.
“With the recent acquisition of Grolsch, our international portfolio is ideally positioned to increase SABMiller’s market share in the fastest growing segment of the global beer market.”
SABMiller has also promoted Pam Powell, international business development director responsible for premium brands, to the new position of group marketing strategy and innovation director. In her new role, Powell will be responsible for focusing on innovation and commercial strategy.