SABMiller joins forces with the British Olympic Fencing team

SABMiller, the brewer, has announced a partnership with the British Olympic Fencing team as part of an initiative to encourge FTSE 100 companites to get involved with Oympics sports.

The company says it aims to raise the profile of the sport and help to secure new sponsorship. The partnership is geared towards the London 2012 Olympics, but SABMiller says it will consider extending it beyond that.

The FTSE-British Olympic Association Partnership Initiative will partner 33 FTSE 100 companies with 33 Olympic sports governing bodies.


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