Safeway, Warner Music UK and Disney offer Jungle Book 2 CD-ROM
Safeway is joining with Warner Music UK and Disney to offer a free Jungle Book 2 CD-ROM to motorists who buy a premium car wash at Safeway petrol forecourts.
Safeway is joining with Warner Music UK and Disney to offer a free Jungle Book 2 CD-ROM to motorists who buy a premium car wash at Safeway petrol forecourts.
BT Openworld and BT Broadband are sponsoring the Music Industry Soccer Six 2003 tournament for a second year, under the combined banner ‘Broadband from BT’.
IPC Media has promoted group marketing director Philippa Brown to managing director of IPC tx, the TV magazines division. She replaces Caroline Ward, who has been made managing director of IPC Connect, the women’s weeklies group.
Abel & Baker, an interactive marketing agency, has created a viral marketing campaign for War Child, to generate donations for the charity during the Iraq war.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?