Safeway is joining with Warner Music UK and Disney to offer a free Jungle Book 2 CD-ROM to motorists who buy a premium car wash at Safeway petrol forecourts.
BT Openworld and BT Broadband are sponsoring the Music Industry Soccer Six 2003 tournament for a second year, under the combined banner ‘Broadband from BT’.
IPC Media has promoted group marketing director Philippa Brown to managing director of IPC tx, the TV magazines division. She replaces Caroline Ward, who has been made managing director of IPC Connect, the women’s weeklies group.
Abel & Baker, an interactive marketing agency, has created a viral marketing campaign for War Child, to generate donations for the charity during the Iraq war.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.