Saga awards Tamar search engine role

Saga has appointed digital agency Tamar to run its search optimisation campaign.

The 12-month contract, with an option to extend it for a further year, was awarded following a pitch earlier this year.

The size of its search budget has not been revealed, but Saga is stepping up the marketing of its range of holiday products.

Tamar will work on improving the over-50s travel specialist’s search engine rankings for its travel products, particularly its more innovative offerings.

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