Saga can’t keep up with clientele

I was interested to read Iain Murray’s piece in Marketing Week (April 30) commenting on the more active lifestyle which Saga appears to be promoting within its clientele. If only it were so.

I happen to be a 67-year-old, very active owner of a Ferrari and when canvassed recently regarding Saga motor insurance I asked for a quote. The response? – a deafening “no” as you will see from the attached letter from its customer service teamleader. Could you live with a job designation like that?

R Harris


West Sussex

The letter is as follows:

Dear Mr Harris

Thank you for your application for Saga Motor Insurance.

I am sorry that we are unable to provide you with a quotation because our underwriters are unable to offer cover for your Ferrari as the ABI Group is too high.

Under the circumstances you may wish to consider renewing with your current insurer or, alternatively, obtaining a quotation elsewhere.

I regret that we were unable to help you at this time.

Yours sincerely

Miss Amanda Hambrook

Customer service teamleader

Saga Services


Cutting-edge Apple iMac takes on PCs

Marketing Week

Apple’s interim chief executive Steve Jobs unveiled two new products last week, one the futuristic iMac personal computer, the other the PowerBook G3 laptop, billed as the “fastest notebook computer in the world”. The launches are the latest step in a recovery programme that has edged Apple Computer back into profit after more than two […]

…as agency wins 3.5m UDV task

Marketing Week

Lowe Howard-Spink has picked up the UK Bailey’s and Malibu accounts, worth a combined total of 3.5m (ACNielsen-Meal), from Court Burkitt & Company as a result of UDV’s global advertising review. UDV is pushing international brands into international networks and the Lowe Group already handles Bailey’s, Malibu, Smirnoff and Sheridans outside the UK. UDV UK […]

‘Oldies’ spurn the safe havens

Marketing Week

In response to Iain Murray (MW April 30), don’t imagine all Saga holidaymakers look for handrails, level promenades, evening bingo and tea and coffee-making facilities when choosing their holidays. The “old fossils” set – to which I am sure Mr Murray is now admitted – have had the chance to visit “places where the air […]


    Leave a comment