Sainsbury’s alters logo for Shrek DVD launch

Sainsbury’s has altered its logo for the first time in its 141 year history to push the DVD release of the latest Shrek movie.

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Stores around the country will feature the now infamous green Shrek ’S’ to mark the release of Shrek Forever After.

Sainsbury’s’ Calcot, Hayes, Milton Keynes, Newport, Crayford, Hedge End and London Colney will feature the Shrek logo until 12 December.

As well as the logo change, Sainsbury’s have invested heavily in pushing the third and final Shrek movie elsewhere across the shop floor.

Staff will dress up as characters from the movie and there will also be face-painting areas, floor stickers and interactive games.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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