Sainsbury’s and Morrisons have eclipsed previous rising star budget retailers Lidl and Aldi, recording a 8.9% and 9.3% rise in market share respectively in the 12 weeks to 15th June compared to the same period last year.
Aldi’s share rose by 8.7%, while Lidl grew by 7.5%. Meanwhile Asda’s growth at 8.2% and Waitrose’s 7% rise also beat the sector average growth of 6.5%.
Waitrose’s rise is a “considerable bounce” caused by the introduction and advertising of its “essentials” lower-cost range and conversions of former Somerfield and Woolworth’s stores it has acquired.
Although Tesco recorded its biggest market share gain so far this year at 6.2%, its growth is still below the market average and “under pressure”, says TNS Worldpanel director Ed Garner.
The Co-op’s share also rose by 6.2%, adjusted to take into account its Somerfield merger, which makes it the fifth largest supermarket.