Sainsbury’s and Unilever offer free sustainability tips

Unilever and Sainsbury’s have collaborated to produce an online toolkit to help other retailers, brands and manufacturers to develop sustainable initiatives that generate profit.

/n/n/g/forumforthefuture160.jpg

The two companies, in partnership with Forum for the Future, want to make it easier for businesses to create sustainable products and services.

Justin King, CEO of Sainsbury’s, says that by encouraging retailers and brands to compete to create sustainable initiatives, practices will become more mainstream.

He adds: “Those of us leading the charge are happy about it being open source because it means more companies will join us on the turf and there will be more competition on the issues.”

The toolkit is part of the Consumer Futures 2020 study launched by Forum for the Future today (12 October), which forecasts future attitudes towards sustainable living and how brands can meet consumers’ needs.

Unilever and Sainsbury’s developed four scenarios and will use the framework to inform marketing strategies, plan product innovation and develop business practices.

The scenarios and study will be available online for other businesses, including Unilever and Sainsbury’s rivals, to access to inform strategy development and innovation.

Unilever UK and Ireland chairman Amanda Sourry says the study should be a “provocation” for businesses and brands to assess how they will meet changing consumer needs in 2020.

She adds: “We’re at risk of economic difficulties clouding everything, so we need to push to make changes. We’ll use Consumer Futures in our business to mainstream sustainability in a way that brings commercial success.”

The Consumer Futures 2020 report comes as Sainsbury’s unveiled its own sustainability initiative.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now